There are as much companies out there saying ‘we’re the very best SEO agency in the world’ as you can find SEO agencies on earth! How will you know which one is truly the best qualified and suited to your needs with all of these claims out on the web?
As with all things in the business world, what your organization needs will likely be different from what a different one will need. It can even vary between competitors in the same industry. seo companies for choosing the great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it really is you want to accomplish together with your SEO campaign. Unless you have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is on you, not who you hire, so make sure that you are ready to hire on an SEO company before you achieve this.
Your next task would be to think beyond just those three words – search engine optimisation. Yes, you wish to bring more visitors to your website by getting a higher search rank, but how will this happen? Does the business you are looking at offer other services such as for example social media consultation, link building, design and copywriting? Having a company on hand that can handle all of this eases your needs to possess to shop around for web related companies again and again.
Speak to your business associates
OK, you know what you should do with your website and you also know what services you intend to have provided to you. Now you should strat to get real data and information from people who really matter: your business contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you should talk to them and discover what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get examples of past success
Once you have found an excellent SEO agency you should get a quote from their website and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, may be the most valuable thing that any reputable SEO firm will need to offer you.
The last point I want to bring up is to be wary of outrageous claims made at any stage of the process such as:
“We guarantee lots one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being put on a few core directories is important, but hundreds? You’re just creating spam.